European Media Prize
1. The Prize
The International Chair on Cardiometabolic Risk European Media Prize will reward articles that best inform readers about a growing public health issue: abdominal obesity and related cardiometabolic risk.
- With a growing number of individuals worldwide sharing an affluent, sedentary lifestyle, the World Health Organization (WHO) projects that by 2015, more than 2.3 billion people will be overweight and 700 million will be obese.
- Existing patient management strategies have not prevented the sharp rise in abdominal obesity and type 2 diabetes, two new emerging drivers of global cardiometabolic risk.
- Not all forms of obesity place patients at equal risk of heart attack, stroke, and diabetes. As the most dangerous form of obesity, abdominal obesity greatly increases the risk of developing these diseases.
- More can be done relatively easy and right now to better inform physicians and the general public about cardiometabolic risk, its ties to abdominal obesity, and how to assess and prevent this risk.
The prize is co-sponsored by the International Chair on Cardiometabolic Risk and the European Association of Journalists.
2. Objectives of the Prize
The prize aims to reward journalists who help fight the growing pandemic of abdominal obesity and related cardiometabolic risk worldwide by providing their readers with comprehensive, in-depth information on cardiometabolic risk factors and disease prevention measures.
Studies have shown that patients are more likely to adopt healthier lifestyles when both they and physicians have a greater understanding of abdominal obesity and cardiometabolic risk.
Abdominal obesity is initially asymptomatic, and related cardiometabolic risk can increase unnoticed until type 2 diabetes or cardiovascular disease is diagnosed. It is therefore crucial to raise awareness regarding prevention and diagnosis of abdominal obesity and related cardiometabolic risk.
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3. Eligibility and Prize Criteria
The prize is open to all European journalists. Articles must have been published in a magazine or newspaper for either consumer and/or medical audiences between November 2007 and May 2008.
The jury will reward the article that best meets the following criteria:
- Provides comprehensive information on cardiometabolic risk factors
- Highlights abdominal obesity and its consequences
- Mentions waist circumference measurement
- Lists prevention measures to reduce cardiometabolic risk
Participants are strongly encouraged to consult the wealth of information available online, in publications, and on the Chair's website:
www.cardiometabolic-risk.org
Articles must be submitted by May 15, 2008 and can be sent in the local language. Email, mail, or fax articles to the address below:
Ghislaine Amsler - Burson-Marsteller
International Chair on Cardiometabolic Risk – Media Prize
6 rue Escudier – 92772 Boulogne-Billancourt Cedex – France
Fax: +33 1 41 86 76 00
Email: ghislaine.amsler@bm.com
The winner will receive a cash prize of €5000. The second and third runners-up will receive €3000 and €1500, respectively. The three winning journalists will be notified by email and telephone and will be invited to a scientific congress where an awards ceremony will be held.
4. The Jury
The jury is composed of the following three people, who will take into consideration the audience for which the article was written when assessing its quality:
Prof. Jean-Pierre Bassand, Cardiologist
Head of Cardiology Department, University Hospital Jean-Minjoz – Besançon, France
Past President, European Society of Cardiology
Fellow of the European Society of Cardiology
Fellow of the American College of Cardiology
Prof. John Betteridge, Endocrinologist
Professor of Endocrinology and Metabolism, University College London, Department of Medicine – London, UK
Committee Member of the European Chapter of the International Atherosclerosis Society
Fellow of the American Heart Association
Co-chair of the Executive Committee of CARDS, primary CVD prevention trial in type 2 diabetes
Prof. Eberhard Standl, European Association for Cardiovascular Prevention & Rehabilitation
Academic Hospital Munich-Schwabing, retired Director of the Department of Endocrinology, Diabetology and Metabolism – Munich, Germany
Chairman of the Munich Diabetes Group, Diabetes Research Institute
Vice Chair of the newly founded EASD study group on cardiovascular complications
President of the International Diabetes Federation, European Region
5. References
1 The CHOICE survey of 814 primary care physicians in 7 countries. September 2005, Harris Interactive
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